– On this episode, we go Facebook live. Hard. (upbeat hip hop music) – You ask questions, and I answer them. This is The #AskGaryVee Show. – We’re good? We’re super live. – Super live. – Not just live– – No, super live. – I don’t even remember. – Hey everybody this is Gary Vay-ner-chuk– – Yeah. Thank you. Hey everybody, this is Gary Vay-ner-chuk and this is episode 208 of The #AskGaryVee Show. And this is a very, very, very special episode of The #AskGaryVee Show as we continue to experiment. You know what? We had the Golden Era and I think these last 25, 30 shows maybe 15 shows have been like the experimental era. Right? We’ve tried a lot of different things.
We’re trying to find our cadence to the next thing and this is a Facebook Live episode so what were doing on this episode instead of the call-in we’re using the Facebook live technology there’s all sorts of things on here. Staphon’s got a wire. Brit’s actually live on it right now, I just heard myself. I’m weirded out. I have to collect my composure. But to get on this show right now everybody watching live on Facebook Live you can actually ask your question in the comments right to India. India asks boom the whole thing works, it’s very 2016. I’m very excited about it. And also let’s make sure that we Share Bear it up.
Everybody share right now if you’re watching share this up. I would love to get some new audiences into the funnel of The #AskGaryVee Show. If you care about your friends and family and acquaintances and ex-boyfriend’s whatsoever please share it up. India, you feeling ready to have some questions? All ready? – I’m ready. I have two but I want people to start asking me more. – We should really do this. Let’s do let’s get into the Facebook show.
– Let’s get into the Facebook show? – Yeah. Ready? – Okay. Yeah. – Let’s– – Get into– – the Facebook– – Show. – By the way, a really funny thing a really funny thing is how many people in Amsterdam asked me to do the show thing. – Oh really? – It’s become a whole meme when I travel. Selfies and like hey would you mind just doing the show with me and then I have to do with them. – That’s cool. – You’ve become a global icon, India. – Wow. I love that. Are you ready? Are you ready? – Always. – First one from Tony. – Tony. – What is the most important lesson you learned from Mike? – What is the most important that I’ve learned from Mike? That I very much appreciate people who are consistent and are willing to grind in the way that I like to roll and it’s very important to me to level up everybody that surrounds me.
Because every minute counts, quality counts, for Mike not to miss a single day including the one time Mike actually got drunk for the second time in his life literally came in drunk, dead, finished and just laid in the gym while I worked out. Like laid, like a baby. Like a 20-year-old frat guy crushed from the night before. Like on the ground. I think he got drunk at Nate and Trouty’s house, by the way, which is the funniest part. I appreciate, that I am a fan of, I’d love to say that I only talk about what I believe in that when I see it in somebody else it’s extremely valuable and reinforces the tried and true. Two years the guy never missed a single day. Came through every time. Didn’t miss a single flight. And really did a tremendous job. That consistency does matter and I know I do it but feeling it on the other hand was very, very rewarding. And I’m going to miss Mike a lot over the next several weeks he’ll be around with Jordan transition stuff but it is quite emotional for me.
– It is emotional. – Yeah. – From Jordan– – Not the new Jordan. – Not the new Jordan. – Jordan is the name of the new trainer. He’s in for three years. We won’t feel the transition quite as quickly. – How would you scale a wedding photography business with basically no recurring dollars? – Meaning like he just doesn’t have a lot of money? – Yeah.
Yeah, I guess. – He doesn’t have business model that’s recurring. It’s I get a wedding, I shoot it, I get money. So how would you scale? First and foremost, if I’m a wedding photographer, one of the first moves I would do is very similar to the advice that I gave to designers, immediately I would layer a tier of Snapchat filter capabilities. I believe every modern wedding 35 and under in America in the next 18 months is gonna have a Snapchat filter. It’s going to be a big thing like Karen and Rick. That thing. I would do modern marketing. One, I would go triple in, quadruple in, all-in uploading all your photos five, seven a day get approval do your thing on Instagram and learn all 15 hashtags that matter on Instagram. The five most popular ones, the five medium ones and five long tail ones like #HamptonsWedding. You know, #RockawayWeddings. Your area that you shoot in. There is always that hall, that place that everybody gets married at using that name and weddings. 15 hashtags against 5 to 7 photos every single day on Instagram, I think will lead to tremendous business.
The other thing that I would do is I would try to guest blog on wedding sites about Instagram and Snapchat because again if you’re watching my show you’re kind of aware of these things, right? Use modern social creative as your linchpin to your actual business. If you think about being a photographer for weddings as a secondary thing and you think about being great in Snapchat and Instagram around the wedding industry, using it and then commentating on it you will create a much bigger awareness funnel and then people are like, “Oh, I want to use that girl, “that guy. They’re good and Snapchat and Instagram and “wedding photos. It’s 2016, 2017.” I would hustle. I would work. What I just said took work. You like that one, Andy? It’s real.
Work three more, four more hours a day to do it I just told you and amazing things happened. You know how many people are like “Oh miraculously, I made “$500 this week on eBay because instead of drinking beers on my “porch and watching Thunder-Warriors I went in my “garage or when garage sale-ing and I sold stuff.” Staphon smiled because he watched all of Thunder-Warriors. – I sure did. (laughter) – That’s why has $500 less in his pocket. But he has the memories and enjoyed himself. – It was a great game. – Escapism. Great games. – From Ash. – Ash. – What is the best advice you give to someone that wants to start a small business but they’re still working full time? – To do it after your hours.
It was called Crush It! I wrote it in ’08 it came out in ’09, 7PM to two in the morning. This is all the same things. Are you guys willing to put in the work and pay… Guys, are you willing to pay the price for what you want? I want to have a business so I can make lots of money and go on vacation and have lots of things. You want a 1% life but you’re not willing to put in a 1% worth ethic.
Work your job, come home and do I have to go through it again? Do I have to make fun of “Game of Thrones” and the Golden State Warriors one more time. I’m more than happy too. You’ve got to give up all the leisure stuff and you got to work from seven to two in the morning. Start a business, sell shit on eBay. I put that out there. Everybody can do that. Become the wedding photographer of America like I became the wine guy. Not everybody can do that. You’ve got to make the mental switch in the same way that two years ago I said I’m going to make, there was no tactic to get into better shape.
Get in here. Get it here. – What’s up? – Timing is unbelievable. – Good. I was just talking about my health switch ironically you started around the time that I was starting to smoke around it. – Yes. That’s right. – You’re an unbelievably athletic kinda dude. – Sure. – You agree with me that it is a mental switch not a tactic. – Oh yeah. – There’s no do this. It’s binary either you’re mentally in the place I take it seriously or you’re not. – Life does whatever it’s gonna do. You just gonna decide what you’re going to do around it. And that happens with exercise too I think. So yeah just go with it or you don’t. – One or zero. – One or zero. – Thank you. (laughter) Ah, that hurt. (laughter) Do you remember two years ago when we went to Vayner Camp and he climbed the wall in one second? Do you know about this? – Yeah.
– Like this wall thing that everybody was like, yeah. It took him one second. He’s a machine. Anyway. What’s the person’s, Ash? – Ash. – Ash, what’s my recommendation? Unless you’ve been in my cycle for the last 30 or 60 days and I’m new to you I’m going to get really pissed off at you. The work. And by the way, you may not be good enough to make $10 million a year with the work that you make $4,000 but it still gonna be the work. I can’t instill more talent into you you can do a very good job trying to find white spaces and figure out what you are good at. But once you put in the work. The talent the white spaces that’s a coin flip. That’s a lot of DNA, that’s a lot of luck, that’s a lot of skill. There’s a lot of things there but the work is always part of the equation. And that’s the part none of you want to do. Can we just finally have this conversation together? You just don’t want to do it.
You just don’t. You really don’t. You say you do but you don’t. You’d rather lay in bed and sleep in for 15 hours. You’d rather play video games. You’d rather play bullshit games on your phone. You’d rather watch TV you’d rather watch this show. You’d rather go play beer pong. You’d rather do something else than work. It’s hard. It’s hard. It’s hard. Which is why I push people to do work around their passions because it makes a little bit easier. If I had to do this around bricklaying, I’d suck. – Good? – Great. – Okay. – And you know, no I’m just kidding. (laughter) – I knew it. I knew it. From Rob. – Rob. – You’re huge sports fan. – Yes. – Which athlete do you relate to the most or compare yourself to as you’re in the blank of digital marketing? – I don’t really think that way but I will say that you know watching the Kobe documentary on Showtime definitely I was like boy can I really relate with, I am so scary.
It’s unbelievable. I wonder what DailyVee episode is gonna really going to show how competitive I really am. I’m not competitive with this audience. I love this audience. I’m trying to give you guys advice. I don’t even want you to watch me anymore. Think about that. I love this audience. I’m not competitive with people that have anointed me and gifted me with their time and their effort and their attention. I have love for them. You should see the polar opposite of my love. Because it’s dark. It’s unbelievable how much I hate my competition with like visceral hate. But then in real life I don’t. I want to kill them in business. I want them to go out of business but then I want to help them get back on their feet but don’t fucking compete with me.
– That was scary. – No, it wasn’t. I’m telling you right now, that’s not even. Do you know how weird I am? Do you know that me and AJ get into fights? – Corn hole that was pretty insane. – We talked about this once or twice. Do you know Agnes? Where is she? – She’s right there. – Agnes! – AK, I need yours, cause your’s doesn’t lag. Yeah. – I need you. (laughter) Just for a second. – Hi. – Hey Agnes. So I’m doing this #AskGaryVee Show. – Mhmmm. – Right? And I needed you because I’m talking about this dark place I go into when I compete.
– Oh. (laughter) We’ve all seen that. – Right and so, there’s that one moment I don’t know if you remember but I do where you had a breakaway and I came from behind and I– – You just shoved me to the floor like no mercy. – Yes. – I absolutely remember that. (laughter) – I just thought it would be more powerful to hear from you. That was probably inappropriate, right? – No, that’s fair competition. Happens all the time.
– Yeah. Winner. That’s a winner mentality. Thanks Anges. – This is from yesterday. – ‘Cause you’re a warrior. Legit jump shoot too. Awesome, thanks. (laughter) I think we can all agree that Agnes is a nice 6-foot-5 brooding man. – Right. – She was on a breakaway, there was nothing. Were you there that day Staphon? – It was a while ago? – Yeah. – Yeah. – When I just like– – Yeah. Yeah. – Inappropriately, 1989, ’92 NBA Knicks-Pistons, Agnes the girl.
– Yeah. – Yeah, that was inappropriate but when it’s competition I do not care, by the way it actually it works for me as a positive for VaynerMedia. I always laugh about minority, female, things of that nature, this is competition. Whoever I think, I don’t care what even Patriot fans are allowed at Vayner, right? I’m very dark when it comes to competition. The Kobe stuff and I hate Michael Jordan with my heart and soul but even his speech where he’s just like it’s all about competition. It’s the game. I love the game. I don’t like anybody who wants to beat me. And I really want to beat their face in. With a brick. And I mean it. Andy you agree. In basketball, I’m mad. Right? When we play I’m mad and that’s basketball, you haven’t seen me play Scattergories. (laughter) – You were angry when I met you playing trivia. – Right! – The Christmas party. – That was the first time we met, right? – Yeah. – And that was like, I was weird.
Competitive. – You were like super competitive. – Right. I was very upset. – Yeah, even if you weren’t necessarily contributing, you were very upset. – That’s right. If I didn’t have any answer to these questions I was mad at them for not knowing. – It’s true. That’s like, you know. You should know something too. I do plenty of things around here. We have this trivia party because of me. Why don’t you get the answer right to this bullshit movie? I don’t watch movies. You fuckers waste time and watch movies. I don’t don’t know movies. I don’t watch them. – Getting fired up. – Let’s move on. – A very tactical one. – Yes, I don’t care. – Carsten. – Carsten. – Carsten, how would you advertise a little house in southern Spain near the ocean. I rent it, I have a website, I advertise in agency and I do AirBnB but I still need more customers. Thanks and greets. – Snapchat. Instagram. Facebook. This is so… Instagram hashtag strategy is unbelievable. Why don’t you give away the house to 50 influencers on Instagram that have 1 million followers, DM them and say I have this beautiful house here.
I would like you to come out. Why don’t you reach out to Turkish Air or Delta or Virgin America or something like that and say I’ve got this house, I want to surprise and delight five influencers on Instagram and have them come and stay and then what you say is all you have to do has have five photos tag this, use this hashtag. If you ask every airline in the world 99.9% of them will say no and one will say yes because they just talked about influencer marketing the day before. Now, you can go and Instagram message somebody who’s got 2 million fans and is a pretty girl or boy and say you should come and stay at my house in this beautiful place.
I will have your flight taken care of, you can stay in my place, in return I want 10 social media pieces of content, tag this. Game over. Winner. Over. Then hashtag culture. Figure out which hashtags are being used and put out way more content. More content. More content. More content. Content is the cost of entry for relevance in our society. – Nice. – Thank you.
– You haven’t talked much, oh, Kelsang, crazy names today. You haven’t talked a bunch about mobile first websites. Advise for doing it well and how do you structure them for success? – That’s UI/UX talk. That A/B testing. That’s first recognizing that mobile first websites are the cost of entry in 2016 if you are not mobile first you’re gonna lose. So when you design using mobile then you think desktop. Number two, you test your add to cart button, you test your sign up for my email service, you test different colors, different positionings, A/B testing. I don’t talk about it because there’s a ton of people that are far more knowledgeable about the UI and UX of mobile optimization for websites and I bet you they have a tons of blogs and videos out there. There’s a site called Google and go search stuff and I’m sure you’ll find four to seven personalities the way I understand consumer behavior and marketing in a social digital mobile landscape.
I’m sure there’s plenty of gals and guys that know how to do it. India what your picture in here? – Great. That’s great. Thanks. – Can you get here Staphon? How are you feeling about your pic? – I mean it’s fine. – I like it. – AK, let me see? Let me see yours. – There we go. – There we go. Yeah. (laughter) That’s a great shirt you’re wearing that day. – Oh yeah, that’s the holiday party day. When we played cornhole and scared a lot of people, going back to earlier themes. – Do you know what was the recall you were there for the camp at Lindsay’s, did you see me play volleyball? – No. I heard about that though. – Yeah, Lauren Brander was scared. (India’s laughter) Sorry Lauren. – From Sean. – Sean. – What returns have you seen with influencer marketing? Is it just for massive brands like Samsung or can a startup turn revenue from influencer marketing? – A startup can turn from influencer marketing. Influencer marketing is reach and is awareness and it works. It’s a boring question. Everything that works, works for everybody it just not possible that you haven’t figured out your version of making it work.
Television. Super Bowl’s more expensive than late-night remnant inventory, but you can get it. Everything, influencer marketing works. It’s so underpriced. – All right. – Search hashtags around your business, find people that are influencers. You know, if you’re in a niche business somebody who has 1000 followers may be the and biggest influencer because you’re not in weight loss or in beer but you’re in SaaS business API stuff but some nerd has 1000 people, the nerd probably cost nothing and buy him or her out.
Buy him out Andy. – Buy him out. – Someone just say Gary is Baw which I like. (laughter) – Jake said what are the best ways to vanquish my enemies? Which I also like. – Actually, I have a great answer this question. – Great. – Because it’s really what I do which is ironic based on what we just talked about with competition back to me being such an insane contradiction. This is going to blow your mind. By not giving them the time of day. It is insane how much I don’t understand about my competitors. I don’t even know their names. That’s how much disrespect I have for them. I’m being dead serious. I never spent a minute. I knew what the other wine stores were doing. I know the names of the other agencies that are in our space. I don’t have a damn clue. There hasn’t been a minute on my calendar in the last 36 months that was based on getting recon or intrigue on what any competitor of mine is doing because the very honest truth is it doesn’t matter what they’re doing because I’m going to get mine and if they are good enough they will get their’s second.
Second rate. But I’m gonna get mine. So how do you vanish them by establishing that they’re vanished from the get. What do you want? Just kidding, three minutes? I’m in a very, I’m in a Salty Vee mode. I’m getting very competitive. – You want to ask a poll? – You want a poll? – I want a poll. – You want a poll to throw it up there. So I’m going to say something, come up with a poll and you’re going to create it now? – Yeah.
It needs to be answers in the comments need to be hashtaged whatever the poll questions are. – So they have to answer in comments hashtag whatever to my question? – Yeah, exactly. – Okay. Who do you like more #India or #DRock? (laughter) – The results will show up live. It’s really cool. – Amazing. Can’t wait. (laughter) Rock it out. – In the comments #India or #DRock. – Yep. In the comments #India or #DRock and don’t just because India’s here but DRock’s not don’t pick India if you like DRock more. – Yeah. He’s a nice guy, you know? – Or number three #ShareBear. – Share Bear’s gonna win. – Share Bear’s gonna take it. – I think we need to produce Share Bear plush toys. – That’s like a “Yay Andrew!” His illustrations are so cool. – Today’s his birthday. – Oh it’s his birthday! – Today is his birthday? I thought yesterday was his birthday. Alright Andrew. – One more? – One more. Let’s do it let’s wrap up the show.
I like this live. Do they like it? What are they saying in the comments? What is happening? – The people think lower thirds are cool because the questions are popping up at the bottom. – Right but what’s the feedback? – DRock getting a lot. – Well, DRock has GaryVee. As DailyVee’s become a little bit more if we asked this question four months ago India woulda crushed him. But now it’s DRock. – It’s gonna be rough. – Soon it’s going to be Staphon because everybody gives DRock love and then I jump in and I’m like that’s Staphon. “Great edit, DRock.” Nope, Staphon. – I know. – Are you, you’re editing right now 40, right? – Yeah. – How’s it coming along? – I haven’t started yet. I just got the stuff. – How long until the older generation gets Snapchat? They said they’d never get on Facebook and we saw how that turned out.
Hahaha. From Michael. – Haha, Michael, soon. Give me another one. – Another one? – Trying to do a night lightning round here. India, you shoulda– – What’s the number one way of getting over the fear of starting due to potential haters? And also what’s your tip on handling haters? – Love you haters and number two getting over the fear is something you have to wrap your head around. It is just the cost of entry. You will never do anything great if you’re scared. – I’ve worked in the building supply industry for 10 years. In that time I made any business can and I know many small business owners in my area.
– You want me to sign something? – I have $500, a computer, internet, a car and a smartphone what is the best way to start a referral and lead generating business? – To get more 500 bucks. Go to eBay and get $5000 and then start. Hustle. If you have 500 bucks you need more. You don’t need more but I’m very, very, very big on understanding that lead referral you’re gonna have to run ads, you’re going to have a create landing pages. That’s not what you do with $500. – Thanks. – You build up $5,000 and I think is $4500 worth of junk in your basement and your garage or you’re auntie’s garage get that shit, flip it make the cash, India. – One more? – Share Bear. – Share Bear.
Oh, where is he? Put him on my shoulder. – I’m trying. – This is so funny. Hold on. Hello Share Bear. Hello Share Bear. – Really cute. – I love you Share Bear. (laughter) Share Bear is my friend. You like that? That’s funny. Guys, I love you. Thank you so much for supporting all of my content. It’s been amazing 60 days, the shorts on Facebook, two of them getting 20 million organic reach, Andy. Multiple million reach. Thank you so much. Keep sharing the content, it means the world to me. It’s the greatest gift that you give me. Episode 208 success for first time to do this. I think we got something here. We’ll come back to this. Thank you, India. – Yeah, no problem. – Question of the day which you can leave in these comments too as this wraps up. Question of the day, the whole live experience Periscope, Facebook Live. What’s your early takes on it? What do you like? What do you don’t like? Are you watching anything? Give me your two sentence thesis on the live revolution that is happening right now on the web. You keep asking questions, I’ll keep answering them. What’s up guys? Hope you enjoyed the show.
Please do I get to link it up anywhere? Is it in here or is it down below? Is it in print or is it in my video? – It’ll be down there. It’ll be down to your left. – It’s here down to my left. Right here, there’s a button for them to subscribe to my YouTube video? Yeah it’s that little buggy thing. That’s right guys, click this. That’s right, use that. .
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